By Stephanie Schafer, President and Chief Growth Officer at The Social Lights.

These elements need to work together if a business is to sell its products or services successfully. Whether an invention or an innovation, a successful product starts with a good design that ...

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

Sacramento Farm-to-Fork street festival returns on Friday and there's a lot to know ahead of the two-day event.

Castellani, Davide Rullani, Enzo and Zanfei, Antonello 2017. Districts, multinationals and global/digital networks. Economia e Politica Industriale, Vol. 44, Issue. 4 ...

Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably. Use this knowledge in a brand management simulation ...

Art and Agriculture may seem an unlikely pairing, but to founder and organizer Todd Pierson, it felt like a natural match. He ...

The briefing will take place at 4 p.m. Sept. 25, the source said ... A Harris campaign spokesperson declined to comment. Trump appeared to mix up Bagram Air Base in Afghanistan and the Arctic National ...

"For the last few years, I had to be very focused on events and programs in town, marketing, small business ... to enjoy and ...

The Trojans are energized after two recent wins on the road against Pepperdine.

Animal: Tipperary, 4-year-old, 63-pound, female shepherd mix. Where: Rancho Coastal Humane Society, 389 Requeza St., Encinitas. Open for adoptions from 11 a.m. to 4 p ...

Mix in food, games, music and some shopping opportunities ... Olive Lutheran Church, 206 Burk St., will hold a rummage sale from 8:30 a.m. to 4 p.m. Friday and 8 a.m. to 2 p.m. Saturday, and ...