By Stephanie Schafer, President and Chief Growth Officer at The Social Lights.

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

These elements need to work together if a business is to sell its products or services successfully. Whether an invention or an innovation, a successful product starts with a good design that ...

Forged at the Summit for a New Global Financing Pact in June 2023, the Paris Pact for People and the Planet (4P) established four main principles for an international financing system to support the ...

Castellani, Davide Rullani, Enzo and Zanfei, Antonello 2017. Districts, multinationals and global/digital networks. Economia e Politica Industriale, Vol. 44, Issue. 4 ...

The Trojans are energized after two recent wins on the road against Pepperdine.

"For the last few years, I had to be very focused on events and programs in town, marketing, small business ... to enjoy and ...

Sacramento Farm-to-Fork street festival returns on Friday and there's a lot to know ahead of the two-day event.

Art and Agriculture may seem an unlikely pairing, but to founder and organizer Todd Pierson, it felt like a natural match. He ...

Late summer is a magical time as it blends into fall, and this year it’s also a particularly delicious time with the addition ...

Animal: Tipperary, 4-year-old, 63-pound, female shepherd mix. Where: Rancho Coastal Humane Society, 389 Requeza St., Encinitas. Open for adoptions from 11 a.m. to 4 p ...

Mix in food, games, music and some shopping opportunities ... Olive Lutheran Church, 206 Burk St., will hold a rummage sale from 8:30 a.m. to 4 p.m. Friday and 8 a.m. to 2 p.m. Saturday, and ...