The Federal Trade Commission released a report Thursday slamming social media platforms including Facebook's parent company, ...

And although trends like influencer and experiential marketing are important and effective, being able to read and respond to your customers' actions is arguably the most valuable currency for ...

See how genAI helps build interactive applications, from idea to implementation. The post How to build interactive ...

One of the most popular forms of gamification involves interactive games and quizzes. These experiences, often built with ...

While there are myriad new digital advertising techniques ripe for analysis, the advances with interactive video are probably the best examples of how real estate once reserved for both static and ...

A years-long analysis shows that social media titans engaged in "vast surveillance" to make money from people's personal ...

Social media companies collect, share and process vast troves of information about their users while offering little ...

And in a content landscape that increasingly values originality, one way savvy content marketers are engaging audiences (and so achieving their digital marketing goals) is the creation of compelling ...

IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.

Nine-figure pacts for top podcasters like Joe Rogan, the Kelce brothers and Alex Cooper reflect fierce competition in the ...

With a new measurement model set to be released in Q4, the grocery company spoke to how IAB’s standards from a year ago have bolstered accountability in the retail media space.

Michael Bologna, chief accelerator at BrightLine, delivered the closing keynote at the Advanced Advertising Summit. Under the ...