The company has a new logo, designed by Pentagram, that looks incredibly plain — especially compared to previous iterations ...

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The 'crazy' story behind Nike's iconic 'Swoosh' logo is making people relieved there's 'a happy ending'. There's no doubt ...

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For its 200th anniversary this year, the Brooklyn Museum got itself a new logo, and it’s inspired by the museum’s ...

Contemporary cycling is all about spandex and personal bests. The bicycle designer Grant Petersen has amassed an ardent ...

Mickey, a homegrown food-packaging company, is famous for facing down Disney in Paraguay’s Supreme Court. As the family ...

The best clear backpacks are durable, stylish and can also help students stay organized. See our top picks for 2024.

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A slew of heavy-hitting European brands made their US runway debut, but it was the Americans that trumped everything this ...

The Professional Women’s Hockey League has unveiled the nicknames and accompanying logos for each of its original six ...

The firm hired to create the new campaign worked with an Indigenous artist, creating what tourism officials said would communicate all that Arizona has to offer. John Pierce, ASU marketing professor, ...